When we give over data towards a company the majority realise we have a value exchange. The organisation extends to find out about us for future communications, but in return they can deliver our shopping, make contact should there be an issue or stop us current with marketing promotions.
There have become clear data collection guidelines that companies and public bodies must comply with. The knowledge Protection Act 1998 is detailed although the main points are that information must merely be used for the key reason why continues to be given, it should be accurate, stored securely to shield privacy, plus it must basically held onto as long as it truly is needed.
However, this is a different ball game relating to ‘things’ collecting data. Estimates vary concerning just how many machines are currently collecting data and linked to the internet. One recent study estimates 13bn