Shoppers have obtained roughly the same as over 30,000 in whole for recycling plastic containers in the first supermarket trial using “reverse vending machines” installed to reduce littering.
The machines, introduced last year with the Iceland chain at five UK sites, reward consumers by using a voucher worth 10p almost every deposit of your bottle purchased at the businesses.
Iceland, a frozen food specialist, said figures published Wednesday suggested the trial had delivered “significant results” sturdy consumer engagement, with 311,500 plastic bottles recycled at this point. In November alone a day-to-day average of 2,583 bottles were recycled round the five sites, having an average of 250 in coupons refunded each day.
Bottle which enable it to deposit return scheme gets green light in England
Iceland was the initial UK supermarket to run such machines meant for the government’s proposed deposit return scheme in England C which expects retailers to generally be in charge of properly recycling the containers C along with line featuring its own efforts to reduce the impact of single-use plastics around the environment.
Its trial involved equipment in every of four years old stores in Wolverhampton, Mold, Fulham and Musselburgh (covering England, Wales and Scotland) and at Iceland’s secret headquarters, in Deeside.
Richard Walker, Iceland’s managing director, said: “Iceland has continually led the manner in which within the fight the scourge of plastic since making our announcement to lose plastic from the own-label appearance.
“The launch of reverse vending machine trials in the stores is symptom of this. We’ve gained hugely valuable insights into both consumer interest and the functionality of your schemes, as well as it clear from your results that customers prefer to tackle the challenge of plastic go and is meant for a nationwide scheme.”
At present just 43% of the 13bn plastic containers sold every year in great britain are recycled, and 700,000 become litter each day. Pressure keeps growing to the government, retailers and consumers to increase rates of plastic bottle recycling thus reduce marine pollution.
In October the earth secretary, Michael Gove, said he was committed to “working with industry to observe the way could introduce a down payment return scheme for plastic bottles”.
The UK’s largest supermarket, Tesco, is likewise doing a trial, as are Morrisons plus the Co-op, but none of them have yet published their results.
Will McCallum, head of oceans at Greenpeace UK, said: “The success of Iceland’s reverse vending machine trial demonstrates that deposit return schemes for boosting recycling and tackle plastic pollution are generally loved by consumers and eminently doable. Michael Gove must deliver on his promise to add a first deposit return scheme directly, make certain that this covers containers of any size and materials.”