here’s an application for that.” Apple’s slogan, trademarked two years after the App Store was launched in 2008, summed up an occasion when an unfamiliar icon on a friend’s desltop became a conversation starter, and someone with a decent idea working of their bedroom really could make a move radically different.
Now Apple desires to bring many of that excitement into the iPhone of 2017, rebuilding the App Store from the ground up.
Gone is the focus on lists of top sellers, substituted with the fresh App (and Game) of waking time. The entries are drawn from round the spectrum, from huge developers with large marketing budgets to small utilities expressed by indie teams. The apps aren’t freebies