Why Sheryl Sandberg, Facebook’s ‘adult in the room’, may give the price because of its failings

acebook’s already terrible year is ending with a new low, as Mark Zuckerberg with the exceptional beleaguered executive team battle another stock price slide, this occassion triggered by new revelations with regards to the company’s relaxed attitude for the privacy of their 2.2 billion customers’ data.

Shares dropped above 7% after it had been says the company had bent a unique data rules for clients including Netflix, Spotify, Amazon, Microsoft and Sony.

The latest damaging report, provided by the New York Times on the rear of an area of Columbia lawsuit accusing the advertising and marketing giant of exposing residents to political manipulation by “failing to protect” user data through the 2016 US presidential election, will obviously be disagreeable to Zuckerberg, Facebook’s 34-year-old founder, chief executive and controlling stockholder.

But it is Sheryl Sandberg, former chief of staff along at the US treasury under Larry Summers along with the woman created about ten years ago for being the “adult” in Facebook’s executive ranks, who may be largely taking the heat for that company’s mounting operational, financial, political and public realtions challenges.

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Clearly, Sandberg has much to be the cause of as chief operating officer. Facebook’s travails, that are fitted with seen it shares drop nearly 40% since their July peak, usually are not Sandberg’s alone to handle, though on some days it appears to be the 49-year-old did most of the work.

“There’s undoubtedly the organization is facing critical challenges possesses made some egregious mistakes,” says Kathryn Kolbert within the Athena Centre for Leadership Studies. “The simple fact that Sandberg was earned being the adult within the would not absolve Zuckerberg of responsibility.

“Mark Zuckerberg is the CEO on the multibillion-dollar company, and he’s been in internet marketing some time. He’s a grown-up. He should really be responsible. But from the things i see, there isnrrrt the sense that both must be accountable.”

Five weeks ago, Sandberg’s key role in shaping you can actually response to multiple crises was exposed, again with the New York Times. These have included the revelations of Russian interference within the 2016 election, the Cambridge Analytica scandal, plus the decision to hire a rightwing opposition research company, Definers Public Affairs, to apply aggressive political campaign tactics to Facebook’s PR in order to research the finances of high-profile investor George Soros days after he publicly criticised the best US technology companies.

Facebook claimed how the research into Soros “was already under way when Sheryl sent a contact asking if Mr Soros had shorted Facebook’s stock”.

However, the backlash against Sandberg, until recently a figurehead for tech-branded progressive feminism, has barely relented.

The bestselling author, who simply last year was riding excellent for success of Option B, a follow-up to her empowerment manual Lean In, is to take hits of all sides.

Sandberg, because executive who helped develop Google’s ad-supported business strategy before joining Facebook, was a student in the firing line in September if the company has become the focus of the American Civil Liberties Union complaint alleging that it is advertising system allows employers to focus job ads in accordance with gender.

Three weeks ago, before a sold-out audience in the Barclays Centre indoor arena in Brooklyn, former first lady Michelle Obama said Sandberg’s thought women should “have it all” if he or she assert themselves across their personal and professional lives


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