The internet of other foods (IoE) intentions to disrupt every part of how we live along with the retail experience is not a exception. From tracking beacons to AI adverts, IoE will change how you will shop and just how retailers take into consideration our consumer needs.
Google made waves a few weeks ago by announcing unique charge into your retail sector with a rival to Apple’s iBeacon, EddyStone. Using Bluetooth technology, beacons send notifications to consumers while they shop, making certain that the IRL retail experience can be just as informative because its online counterpart.
But while beacons as well as other IoE applications allow retailers to synchronise their processes and make a range of new marketing experiences, questions remain about consumer trust and privacy: namely, will anyone actually want store assistants as a way to mine their shopping data?
We’ve assembled a panel of experts go over these questions and a lot more from 1C2:30pm BST on 18 August:
Bob Garland, vertical solutions architect, Cisco
Bob is tremendously informed about the usage of technologies around the web of other good foods, collaboration, data-centre, cloud, networks, mobility and analytics to business issues. He’s got worked for Cisco since 2006 in numerous roles from technical pre-sales to solution architecture.
Simon Gill, chief creative officer, UK, DigitasLBi
He’s been with the agency since its inception as LBI instruction online 2006, triggering most of its award successes. Recent achievements include work with Honda, Microsoft, Sony Mobile, Virgin Atlantic plus the infamous #RaveCave.
Laura Lilienthal, marketing director, EVRYTHNG
Laura is usually a web marketing strategy specialist and is also liable for raising knowing of EVRYTHNG, the IoT Smart Products Platform. She’s captivated with disruptive technologies and connecting innovative brands with IoT technologies.
Simon Liss, Head of Strategy & Innovation, Omnifi
Simon is actually a forward thinking digital innovator. He began a mobile agency prior to when the iPhone was released as well as in 2014 co-founded connected space startup Omnifi. The agency works exclusively within retail and leisure environments C using clever technology to take digital and physical worlds closer together.
Danielle Pinnington, managing director, Shoppercentric
With long and established career in FMCG and consumer researching the market, Danielle create the specialist independent shopper research agency Shoppercentric in 2004. Shoppercentric clients have the likes of Mondelez, Lego, ASDA, Unilever, Wickes and a lot more.
This live discussion takes places in the comments section below. To participate, register (or register) for a Guardian comments user and submit your question or query below. You possibly can post something let’s focus on the panel to accummulate make certain that or come along live.
This live Q&A is given by Cisco, sponsors of the Guardian Media & Tech Network’s connected world hub