Internet of Things

Internet of products: risks and opportunities for business – live Q&A

A future where our devices, from our lamps for our ovens, are connected to the web has been a utopian prediction for years now. It could actually supply a win-win both for consumers and business. Users recover power over their particular data, plus enhanced convenience and peace of mind in their lives. Today, businesses and marketers may go through they’ve already a wealth of social data within their fingertips, however are only seeing the tip of your iceberg when it comes to what might be learnt about their prospective or actual customers when every aspect of their lives are connected.

The Internet of (nearly) Everything

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But, with power comes responsibility. Big businesses must cooperate online websites to embrace open standards to link your immediate future internet of products (IoT) whether it is to flourish. Will users accept companies restricting our online experience through limits to services or a break from net neutrality, or will society and governments protect an empty web, as well as freedom and electricity that brings? So what can perform to safeguard raised threats to privacy, data protection as well as greater ramifications of internet data hacks, and viruses?

A panel of legal and media experts is going to be coming together at 1pm (BST) on July 14 to consider their advice on the risks and opportunities from the IoT.

The panel will likely be answering questions on

  • How will we define the IoT?
  • What should and shouldn’t get in touch?
  • What exist in big data and privacy?
  • How can we pre-empt the higher threat posed by hackers?
  • What can happen concerning jobs losses and skills as IoT makes devices and robots more intelligent?
  • Where is a future chance of marketers – along with what should our limits be?


Andy Hobsbawm, co-founder and CMO, EVRYTHNG

Andy established the primary international internet agency in 1994 which merged with pioneering digital services firm in 1997 where he was European MD then chairman until 2009. He’s got been listed on the list of 100 top digital influencers by Wired UK and was named among the many 20 inaugural inductees in the British Interactive Multimedia Association’s Digital Hall of Fame, alongside Sir Tim Berners-Lee, Sir Jonathan Ive and Dr Mike Lynch.

Neil Lawrence, professor of machine learning, University of Sheffield

Neil leads the machine learning research group. His research interests have been in machine learning with applications in computational biology and personalised health. At Sheffield he will be developing outside Data Science Initiative an approach to data science meant to address societal needs.

Amy Kean, head of futures, Havas Media

As head of futures, Amy is given the job of promoting innovation within Havas Media’s clients, making use of the types of concrete perception of consumer and global trends that drive genuine business success. Amy works with media owners together with other partners to look beyond technology platforms and become towards the heart of why and in what ways consumers use digital platforms.

Purvi Parekh, partner, Olswang

Purvi can be a partner at Olswang and head from the international telecoms practice. Her telecoms experience spans all kind of network and platforms, including mobile, fixed line and satellite, and she has advised on an array of innovative projects affecting the telecoms market today, including network sharing, MVNOs, M2M, mobile payments, convergence and 4G/LTE. Purvi also advises over the regulatory facets of telecoms work. Her experience with telecoms regulation includes proposals for the EU single market, network access, MVNO regulation, leased lines, net neutrality and numbering & portability issues.

Dr Emma Philpott, CEO, IASME Consortium Ltd

IASME targets cyber security certification for businesses. It is deemed an accreditation body for that UK government’s cyber essentials scheme and it also certifies to our own own governance standard, developed specifically to be achievable and affordable for smaller organisations.

This live discussion takes places inside the comments section below. To take part, get access(or register) for a Guardian comments user and submit your question or query below. You can post something have a look at the panel to get at the time or come along live.

This live Q&A emerges by Olswang, sponsors on the Guardian Media Network’s changing business hub


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